Brand Storytelling Origins

To tell a great brand story, we must first understand the foundation of storytelling.

Anyone can be a hero if you tell the (brand) story right…

The Hero’s Journey

Joseph Campbell

The Hero’s Journey

Adapted for the Artist

Steven Pressfield — The Artist’s Journey

Adapted for the Small Screen

Dan Harmon — Rick and Morty

A crash course

Dan Harmon’s Story Circle — Rick and Morty — Adult Swim

The Story Circle

Adapted for Movies

George Lucas — Star Wars

Adapted for Marketing

Donald Miller — Building a Storybrand

The Storybrand Framework

Adaption for Branding…?

References

  • Mythic Worlds, Modern Words: Joseph Campbell on the Art of James Joyce (The Collected Works of Joseph Campbell)
  • Essays on a Science of Mythology — Carl G. Jung
  • The Artist’s Journey: The Wake of the Hero’s Journey and the Lifelong Pursuit of Meaning — Steven Pressfield
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

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Self-proclaimed Ghost Storyteller. User Experience (UX) Lead by day, Micro-Fiction writer by night and Educator in between.

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Werner Griesel

Self-proclaimed Ghost Storyteller. User Experience (UX) Lead by day, Micro-Fiction writer by night and Educator in between.