PinnedMember-onlyThe Only 7 Messages You Need to Grow Your Business RevenueEverything is a story. From the identity we create for ourselves to the meaning we give to external events, people, experiences, products, and places - Everything is a story we repeat to ourselves in order to make it real. We learn from stories, we live through stories, and we persuade through stories. When you…Storytelling For Business6 min readStorytelling For Business6 min read
PinnedBrand Storytelling OriginsTo tell a great brand story, we must first understand the foundation of storytelling. — Your brand story is a tale/story/narrative/anecdote that involves a hero (your customer) who goes on an adventure, and in a decisive crisis wins a victory, guided by your brand, and then comes home changed or transformed. Nice story framework, right?! But where does it come from? No, I am not…Heros Journey5 min readHeros Journey5 min read
Feb 25, 20217 Blockbuster Tips to Help First-time LeadersUnleash your inner Spielberg Imagine for a second you are a director of a movie franchise that spans across a decade. You have assembled a formidable team of actors and crew members. Together you created a product that will endure with people for the rest of their lives. Now, in…Leadership3 min readLeadership3 min read
